Beautycounter X Sephora

In 2020, Beautycounter partnered with Sephora with the objective of growing brand awareness and credibility. I led copy for all assets, including POP materials, end caps for in-store merchandising fixtures at all Sephora locations in the U.S. and Canada, Sephora eComm copy, educational materials, and video scripts for product pages and paid media channels. (I also made my acting debut.)