Sarah from Canopy Studio came to me with a new client in need of thoughtful storytelling. Kelli de la Torre had lost her husband to cancer two years before, and had been on a path of not only healing herself, but finding a way to help others navigate cancer in a mindful, compassionate way through movement and meditation.
From fashion to music to lifestyle to travel to beauty--my career has followed my passions and from New York to LA to San Francisco--then back to LA. In many ways I consider myself a translator. I ask the right questions and distill information into engaging, accessible content that makes big concepts feel palatable and sets a brand apart among its competitors. There’s a formula but it’s not formulaic. I think high-level and thrive on mentoring and motivating teams so that messaging easily adapts flows between brand channels and touchpoints while feeling very ownable. I’m easygoing but hard working, I like collaborating, I like finding creative solutions to challenges. Southern born and bred, I like telling a damn good story.
Courtesy of Kelli de la Torre