Brand Voice, Editorial Content, Partnerships

I spent many years thoroughly obsessed with In Fiore and officially joined the brand in 2016. Our first project together entailed deconstructing and carefully rebuilding the brand voice—infusing it with energy while maintaining a sense of intimacy and integrity. First, we identified the brand pillars that set In Fiore apart in the saturated beauty space, then we brought those to life via distinctive language and a visual upgrade. After that, all content and storytelling passed through this filter, informing brand assets including the website, decks, product descriptions, email newsletters, interviews, and invitations. Simultaneously, I secured a coveted retail partnership with Violet Grey, and helped build relationships with influential people in the industry. I continue to work with In Fiore to create engaging content that builds brand recognition. You can see some examples here.