Beautycounter: All bright c serum
Copy direction and editorial strategy for Beautycounter’s All Bright C Serum campaign, launched in April 2021.
Despite the timing, it quickly became the brand’s best-selling product ever.
Copy direction and editorial strategy for Beautycounter’s All Bright C Serum campaign, launched in April 2021.
Despite the timing, it quickly became the brand’s best-selling product ever.